Sons of Anarchy to Get Interactive Shopping App Extension

LOS ANGELES: FX and Twentieth Century Fox Home Entertainment have unveiled the first-ever second-screen interactive shopping app, SOA Gear, delivering a themed entertainment experience around the show Sons of Anarchy.

The app launches November 1. The digital extension will include exclusive behind-the-scenes footage, unique products and licensed merchandise, as well as jewelry and clothing worn by the show’s cast members. The app is compatible with Apple’s iPad.

“SOA fans have proven to be amongst the most highly-engaged and passionate voices out there,” said Mike Dunn, the president of Twentieth Century Fox Home Entertainment. “Groundbreaking technology platforms like the interactive shopping app will captivate fans and enhance the value of the franchise, whether watched on Blu-ray Disc or broadcast TV.”

“Kurt Sutter created a truly authentic show that lends itself to a real, human audience,” added John Landgraf, the president and general manager of FX Networks. “That has made Sons of Anarchy the highest rated FX series ever with a loyal audience that tunes in faithfully every week. We are thrilled to be working with Fox Home Entertainment to provide new ways for our viewers to interact with and expand their association with the show.”