SoapNet Launches Soap Fantasy Game

LOS
ANGELES, November 13: The Walt Disney Company’s SoapNet has launched Fantasy
Soap League, a Web-based fantasy site based on televised soaps that is designed
to attract women 18 to 34.

The
game works similarly to fantasy football, where players, generally men, choose
real-life players of the sport to form virtual teams. The outcomes of the
fictional matches are based on statistics from actual games.

Players
of Fantasy Soap will pick three male and three female actors and five
"soapy moments" from nine U.S. network soaps and score points
depending on what the actors' characters actually end up doing on the shows. It
costs $9.99 to play for 10 weeks.

The
site was designed by fantasy game designer Erica Salmon. She and a nine-member
team monitor the soaps daily and count up points for the game.

According to SoapNet
general manager Deborah Blackwell, the Fantasy Soap idea has been in the works
for two years, inspired by the success of sister network ESPN's Fantasy
Football League.