Slate of Announcements for Disney Latin America

CANNES, October 15: Disney Media
Networks Latin America (DMNLA) announced several deals at MIPCOM, including a
pan-regional version of The Amazing Race
and an expanded alliance with Terra TV.

Terra, Latin America’s largest
Internet company, has expanded its partnership with DMNLA. Next year, Terra
will begin offering DMNLA content on Terra TV, cell phones and social networks
across the region. Terra is present in 18 countries and has approximately 60
million unique visitors per month.

The expanded partnership includes
catch-up rights to a slate of content, which will be available free of charge
for seven days following the TV broadcast. The deal covers the fifth and sixth
seasons of Lost, the fifth seasons of Desperate Housewives and Grey’s Anatomy
and the eighth season of Scrubs.

“This new deal is the result of a
successful partnership and will bring much more content for the Internet user
in Latin America,” said Fernando Madeira, the president of Terra Latin America.
“With Catch Up, Terra will offer an innovative format to Latin America’s users
allowing the online advertising leverage revenues in the region.”

The new programming on Terra TV
for 2009 will include the fourth seasons of Lost, Desperate Housewives and Grey’s Anatomy. Some series
will be shown for the first time on Terra TV in 2009, including Amazing Race (seasons 10, 11 and 12), Samantha Who?, Six Degrees, Brothers
& Sisters, Ugly Betty and Dirt. Terra
will also bolster the Disney-branded content on Planeta Disney section with the
second seasons of Hannah Montana, Disney’s
Lilo & Stitch and Mickey Mouse
Clubhouse. Other teen and kids fare on
Terra will include Disney’s Phineas and Ferb and The Suite Life of Zach & Cody, American Dragon: Jake Long, Disney’s Little Einsteins, The Emperor’s New School and Kim Possible.

The new alliance between the two
companies also covers a range of feature films, among them The Incredibles, High School Musical 2, Princess Diaries 2,
Cheetah Girls, The Sixth Sense and Flight Plan.

“One of our key strategies is to
expand, support and simplify the consumer’s access to our content, embracing
new technologies that help us create and distribute our programming through all
platforms,” said Diego Lerner, the president of The Walt Disney Company Latin
America and DMNLA. “Our alliance with Terra, a leading Internet company in the
region, follows this strategy. We are very pleased to continue working together
to expand the market and reach our goals.”

DMNLA also announced a deal with
Discovery Networks Latin America/US Hispanic for a pan-regional The Amazing
Race. The local version will air on
Discovery Channel across Latin America, featuring contestants from Mexico,
Brazil, Colombia, Argentina and Venezuela, among other markets. Preproduction
begins in January for a late 2009 premiere.

“I believe there is no better
media outlet in Latin America to showcase the highly anticipated customized
production of Amazing Race,” said
Fernando Barbosa, the senior VP of DMNLA. “We are really excited to join forces
with Discovery Networks on this particular journey and I trust this will be the
first season of many to come. Without a doubt, it will capture Latin American
audiences across the board.”

“The Amazing Race portrayal of ingenuity under pressure clearly reflects
Discovery’s values and highlights our company’s willingness to bring successful
formats to Latin America,” added Luis Silberwasser, the senior VP of content at
Discovery Networks Latin America/U.S. Hispanic. “Moreover, the show enables us
to engage with our regional television audiences, which will be able to follow
contestants from their own countries, and provides an exceptional opportunity
for our advertising and distribution partners to join in the local development
of the most exciting human adventure competition reality in the world.”

The third deal announced by DMNLA
at MIPCOM involves the company taking on responsibility for distributing the
Disney catalogue to the U.S. Hispanic market. This covers Disney-branded fare;
content from ABC Studios; feature films from Walt Disney Pictures, Touchstone
Pictures, Hollywood Pictures, Miramax Films and Disney-Pixar; titles from Patagonik and Miravista; reality formats; and
made-for-TV movies.

Effective October 1, Barbosa and his team
will lead the distribution to Hispanic U.S. platforms, reporting to Lerner and
Janice Marinelli, the president of Disney-ABC Domestic Television.

“We’re pleased to expand our boundaries to the U.S.
Hispanic market by providing audiences with both Disney and non-Disney branded
programs, and content specifically tailor-made for their viewers,” said Lerner.
“This is a highly significant step forward in the growth of the business
reflecting once more that our distribution is not limited to any geographical
barriers. This partnership with Disney-ABC Domestic Television is a natural
next step in solidifying Disney’s presence as a top distributor.”

“The U.S. Hispanic market is growing at a rapid rate and
networks and independent stations are increasingly in need of quality original
programming and feature films specifically tailored for their viewers,” said
Marinelli. “We’re delighted to partner with Diego and his team at Disney Media
Networks Latin America as their expertise with Spanish-language programming
will play a key role in expanding this business.”

“I am really happy that The Walt
Disney Company is setting forth a strong focus in reaching this fastest
growing, multi-generational segment, which now represents approximately 15
percent of the total U.S. population,” Barbosa stated. “We are honored to be given
such responsibility and committed to taking our company to new heights in
reaching these audiences.”

—By Mansha Daswani