Skywriter Sells Animated Series to The Hub

TORONTO: Skywriter Media and Entertainment Group has sold all three seasons of Atomic Betty to The Hub, which launches October 10 to 60 million U.S. households.

The soon-to-launch network has picked up 78 half-hour episodes of the animated hit. The Atomic Betty Christmas Special, as well as interactive and online digital content, is also included in the deal. Atomic Betty follows the adventures of a young girl with a double life as a galactic guardian. The show was created by Atomic Cartoons and produced by A Betty Productions, and has been sold into 180 countries worldwide.

“Atomic Betty has had tremendous global success in both worldwide ratings and industry recognition and we are truly thrilled to announce its new prestigious U.S. home,” said Kevin Gillis, the CEO of Skywriter. “We are confident that the series and its iconic hero will develop a strong and loyal kid audience in the states and look forward to a long and successful relationship with The Hub.”

“The Hub will be an exciting new destination for kids and their families, featuring great storytelling and compelling characters in a wide range of programming, including Hub original series and U.S. television premieres,” added Margaret Loesch, the president and CEO of The Hub. “Atomic Betty is inventive, fun, well-produced and a welcome addition to our lineup.”