Sky Scores FA Premier League Mobile Rights

LONDON, July 12: BSkyB has picked up the mobile content
rights to Barclays Premiership football in a three-year deal that kicks off in
August 2007.

Sky won the rights in a bid with News Group Newspapers,
publishers of The Sun and News
of the World, who will jointly market and
promote the new services.

The deal gives the satellite platform the rights to offer up
mobile content from all 380 Barclays Premiership matches played in each of the
2007-08, 2008-09 and 2009-2010 seasons. Content will include match highlights.
Further details will be announced at a later date.

In May, BSkyB was awarded the live broadcast rights to four
packages of live Premiership rights; a total of 92 live matches per season
beginning in 2009. BSkyB also won four packages of live matches in the Republic
of Ireland and near-live rights to 242 matches per season in the U.K.

“Sky has now secured TV, online and mobile rights to the
Premiership and can promise the widest range of services and the most flexible
ways of viewing across multiple platforms,” noted Stephen Nuttall, the director
of business development at BSkyB. “With these new rights, Sky can offer
Premiership football on the move. Fans can look forward to using their mobile
to keep up to date with all the Premiership action.”