Sky Notches Up 3D Subs

LONDON: British satellite platform Sky has signed up 70,000 customers for its 3D offering, which launched in October 2010.

"3D has got off to a great start with around 70,000 customers having signed up to the service in the first few months," said Jeremy Darroch, chief executive of Sky. "We are very happy with the progress of 3D to date and are really encouraged by the feedback we are getting from customers."

John Cassy, Sky 3D’s channel director, added: "Around half of all 3D TVs sold so far in the U.K. are connected to Sky 3D, with thousands more joining every week. The hugely positive response from customers, all of whom are tuning into Sky 3D on a weekly basis, gives us great confidence for the future. Since the launch on the 1st October we have had a number of world firsts—with the world TV premieres of Avatar, Alice in Wonderland and the Toy Story trilogy. Coming up we will have our 100th live sports 3D broadcast, further cementing our position as a world leader in 3D sports production. We are also continuing to increase the breadth of our 3D programming, including performances by Diversity, natural history documentaries from Sir David Attenborough, and another world first, an upcoming broadcast of ENO’s new production of Donizetti’s Lucrezia Borgia."