Sky Deutschland Taps Brightcove for Online Content Offering

CAMBRIDGE/MUNICH: News Corporation’s German pay-TV platform Sky Deutschland is employing the Brightcove platform to roll out content online, including sporting events and entertainment programming.

"Sky Deutschland’s innovative pay-TV model has enabled it to reach more than 95 percent of TV viewers in Germany, which has translated into a substantial online audience for Sky.de," said Jeremy Allaire, the chairman and CEO at Brightcove. "We are proud to support Sky Deutschland’s expanded online video efforts to help deepen its engagement with its growing online audience by providing high quality, user-friendly, secure video content through the Brightcove platform."

Sky Deutschland’s online offerings include content from Bundesliga, UEFA Champions league and Formula 1. Brightcove functionality enables Sky Deutschland to provide, via an authenticated log-in, exclusive access to paying subscribers to online highlights from the German Bundesliga each weekend, as well as to non-subscribers beginning each Monday.