Silberwasser to Lead New Production & Development Unit at Discovery

SILVER SPRING: Discovery Networks International (DNI) has upped Luis Silberwasser to executive VP and chief content officer, heading up the newly formed production and development unit that will focus on developing global content for the company’s network bouquet.

The new production and development unit across the division will be dedicated to international content for Discovery’s portfolio of networks in more than 180 countries worldwide. Silberwasser will lead this new unit. He will report to Mark Hollinger, the president and CEO of Discovery Networks International.

Hollinger said: “Throughout his time at Discovery, Luis has demonstrated a consistent level of creativity, strategic leadership and collaboration.  In this new role, he will drive innovation by further strengthening our global portfolio of networks and increasing our global programming initiatives.”

He added: “Discovery has a tremendous global distribution platform with a strong creative culture. This new international production and development team will provide an enhanced foundation to fortify our brands and increase audience share by developing original international content, great storytelling and compelling characters.”