Showtime Awards Licensing Agreements for The L Word

NEW YORK, August 14: Working with its licensing agency,
360ep, Showtime Networks has secured deals with Aquarius and Gamaka for the
creation of new merchandise—including posters, calendars, DVDs, and board
games—based on the series The L Word.

Aquarius will create a series of posters, postcards and a
2008 16-month 12”x12” wall calendar. Additionally, Gamaka, a division of Z7
Worldwide Group, will release The L Word
DVD, board and trivia games.

The new merchandise adds to the existing The L Word product line, which includes branded perfume,
jewelry, apparel, accessories and publishing. To date, The L Word product has been well received at retail and is
available in specialty stores, catalogs, online stores and book chains
throughout the U.S.

On the Internet, the show’s fan base has launched numerous
dedicated websites and blogs, which has helped establish a large web presence
for The L Word brand. This includes a
large island in the virtual world Second Life and the social networking website
OurChart.com.

The L Word premiered
on Showtime in 2004. Production is currently underway for the fifth season of
the series. The show stars
Jennifer Beals, Laurel Holloman, Mia Kirshner, Leisha Hailey, Katherine
Moennig, Rachel Shelley, Daniela Sea, Dallas Roberts and Pam Grier. Newest
editions to the cast included Cybil Shepherd, Marlee Matlin, Janina Gavankar
and Rose Rollins.