Shaw, Corus Team for 3-D Initiative

CALGARY/TORONTO: Shaw Communications and Corus Entertainment are joining forces to deliver the biggest slate of 3-D television in Canada across feature films, family programming, concert events and specials.

The programming will be delivered to homes by Shaw Video on Demand and Corus’ Movie Central, beginning this summer. The initial schedule will feature NASCAR: The IMAX Experience and film titles such as Journey to the Center of the Earth 3D starring Brendan Fraser, and Warner Bros.’s Deep Sea, the 3-D IMAX underwater adventure narrated by Kate Winslet and Johnny Depp. Shaw will provide free "red and blue" 3-D glasses to all its subscribers.

"We are convinced that 3-D is the next big breakthrough for enhancing the in-home entertainment experience, and we are committed to developing the content and advancing the technology to support this," said Jim Shaw, CEO and vice chair of Shaw Communications. "With the recent success of 3-D theatrical films at the box office and with an expanding lineup of live action and animated 3-D content in the works, there is clearly a growing excitement and appetite for 3-D entertainment and Shaw is at the forefront of this innovation."

John Cassaday, the president and CEO of Corus Entertainment, added: "By providing world-class content in leading edge formats like 3-D, HD, digital and video on demand, Movie Central offers viewers the ultimate entertainment experience."