SevenOne’s You Deserve It Heads to Turkey

MUNICH: The Dick de Rijk game show You Deserve It has been given a long-running production order from the Turkish free-to-air broadcaster ATV, via a deal with SevenOne International.

To be produced by Ay Yapim, the show will launch in prime time later this summer under the title Sen Hak Ediyorsun. SevenOne has scored further sales for the game-show format in the U.S., with ABC, as well as in Germany, with Sat.1, and in Italy and the Middle East.

Bodo Braun, the sales director for German-speaking territories and Turkey at SevenOne International, said, "You Deserve It is an emotional rollercoaster ride as it combines clever game tactics with a gripping reality component. ATV is an excellent partner to bring Dick de Rijk’s long-awaited new show to Turkey."

Nilufer Kuyel, the format acquisitions manager at ATV, said: "It has been a true pleasure to join forces with RedArrow, SevenOne International and Ay Yapim for this outstanding show. I am absolutely sure the Turkish viewers will love You Deserve It as its motto of giving rather than receiving is also highly valued in the Turkish culture."