Adam Ware Joins ImaginAsian

NEW YORK, June 2:
ImaginAsian Entertainment has named industry veteran Adam Ware as president of
the newly formed IA Media, which includes oversight of the U.S.-based Asian
American network ImaginAsian TV (iaTV).

In his new role, Ware, who
has held senior-level management positions with News Corporation, Interactive
Corp. and Viacom, will be responsible for the management of iaTV’s programming,
production, marketing, advertising sales and distribution, in addition to
ImaginAsian’s group of digital media properties.

Most recently, Ware
operated a media consulting practice based in Los Angeles, working with
companies such as Liberty Media, AOL and Comcast. Prior to this, he served as
the COO of UPN, the executive VP of USA Networks and the senior VP of network
distribution for FOX Broadcasting Company.

Augustine SC Hong, the
chairman and CEO of ImaginAsian Entertainment,
said: “Adam joining the company represents a rare opportunity to add a
television-industry veteran with a long and successful track record of building
new TV networks to our management team. His experience with UPN, USA Networks
and FOX Broadcasting Company is particularly appealing as we look to take iaTV
to another level.”

“I’m very excited about
joining the IA team in their endeavor to build the dominant brand in Asian pop
culture today,” said Ware. “I have been a fan and student of the space going
back to my very first professional exposure while at FOX and the overwhelming
success of Mighty Morphin Power Rangers.”

He added: “Asian pop is on
the cutting edge of American youth culture and new media. I’ve wanted to jump
head first into the space for a long time and IA offers the perfect foundation
for the next step of my career.”

—By Kristin
Brzoznowski