SevenOne Closes New Sales for Beat your Host!

MUNICH, April 15: SevenOne International has sold the hit
show Beat your Host! to broadcasters in
two additional countries: Denmark and Croatia.

Adaptation rights for the show have been sold to 12
countries, including Germany, where it is produced by Raab TV/BRAINPOOL, and
the U.K., where Diverse is producing a version for ITV to debut this spring
under the title Beat the Star.

The show features contestants battling the host in a variety
of areas—skills, sports, knowledge, daring and sheer luck—for
various amounts of money. If the host wins, the money goes into a pot, and a
challenger who wins will take home the cash.

Jens Richter, the managing
director of SevenOne International, said: "Beat your Host!, with its innovative concept and high audience
shares, has drawn attention in the international TV market right from the
start. Interest was very great once again during MIPTV. Stations from Denmark
and Croatia have already picked up the broadcast rights, and we’re about to
sign contracts with several others."

Anette Rømer, the head of acquisitions and formats, who
picked up the show for TV 2 Denmark, commented: "Beat your Host! is a fresh, new take on the classic TV battle. It is
pure, simple entertainment and good fun with lots of vitality."

—By Kristin Brzoznowski