Seven Unveils New Digital Channel

October 23, 2009 World Screen

SYDNEY: Australia’s Seven Network is set to launch its new free-to-air digital channel, 7TWO, on November 1, delivering a broad entertainment slate, primarily of American and British series.

Seven’s director of programming and production, Tim Worner, said the new network would house premiere episodes of imported fare such as Lost, Ugly Betty, Heroes and 24. Also set to screen on 7TWO are The Sopranos, Six Feet Under and Murphy Brown, plus new episodes of The Jay Leno Show, five nights a week. 7TWO, however, won’t just be a home for American fare; the channel is slated to broadcast the popular British shows A Touch of Frost, Prime Suspect, Rosemary & Thyme, Fifth Gear and Gavin & Stacey, among others.

“We’ve been strategic in putting together a program schedule for 7TWO that allows us to grow our audience between our two channels, without sacrificing one for the other," Worner said. "It is a complementary relationship that will go from strength to strength maximizing the opportunities for our audience and clients.” 


The grid features themed nights, such as Action & Adventure, Lifestyle and Movies—including family titles from Disney’s studios—and an weekday afternoon schedule that will be home to content with top chefs like Jamie Oliver, Curtis Stone, Rick Stein, Ainsley Harriott and Gary Rhodes. A broad mix of new and classic programs, including Coronation Street, Emmerdale, Shortland Street, The Martha Stewart Show, Home and Away: The Early Years, Sons and Daughters, Magnum PI and Moonlighting, complete the channel’s daytime schedule. 

7TWO is part of Australia’s Freeview digital television service.