SET Heads to the Baltics

LONDON: Sony Pictures Television has struck new carriage deals for Sony Entertainment Television (SET) with Elion and Starman in Estonia.

Elion (IPTV) and Starman (cable and pay DTT) have been added to the roster of operators carrying SET, a general-entertainment channel. Estonian audiences will be able to select either original language audio or choose to watch programming dubbed into Russian, with both options incorporating Estonian subtitles. SET offers series such as America’s Next Top Model, Sex and the City, Scrubs, Two and a Half Men, Everybody Loves Raymond, Will & Grace and ER. The channel also offers territory premieres such as Rules of Engagement, King of Queens, Damages and The Tudors. SET also airs weekly movies from Sony Pictures Entertainment and other Hollywood studios.

“The introduction of Sony Entertainment Television to the Baltics region is an important new milestone for the growth of the brand in Europe,” commented Ross Hair, the executive VP of international networks at Sony Pictures Television. “We are thrilled to be launching the channel in Estonia and look forward to entertaining audiences there for years to come.”