Scripps Networks Celebrates Global Success

CANNES: In just a year, Scripps Networks International has secured distribution for two networks—Food Network and Fine Living Network—in 60 countries, in eight languages, across Europe, the Middle East, Africa and Asia.

The company, which began its international channel expansion under Greg Moyer last year, announced its achievements to reporters at an event in Cannes last night. Since embarking on its new global strategy, the company has brought its six Food Network and Fine Living feeds to 15 million homes globally.
 
“It was at MIPCOM last year that we announced our intention to begin channel businesses alongside the existing program syndication in the global market,” said Moyer, the president of Scripps Networks International. “This year we can look back with pride at the progress we’ve made, and we know we have just begun to introduce the power of Scripps lifestyle brands to audiences worldwide. Launched In November 2009, Food Network UK has proven to be Sky’s most successful lifestyle channel launch in the past four years and was awarded Best Lifestyle Channel by Freesat in June, where the judging panel described it as ‘a real trailblazer for themed programming in the U.K."
 
Food Network UK has doubled its average viewing audience since the start of 2010 and is now the most popular lifestyle channel in Sky homes, claiming  a 21 percent share of viewing among its peers. In addition, Food Network UK is one of only 30 channels attracting more than half a million viewers every week.

In EMEA, Food Network is available in 29 countries and is offered in SD and HD. Also available in the region is Fine Living Network. Food Network is also rolling out in Asia, with launches in Singapore, Taiwan and Malaysia in the last four months. A further Asian carriage deal is expected to be announced in the coming weeks.
 
“Our first year, shows that our brands and our programming connect with viewers around the world,” said Moyer. “As lifestyle television has become increasingly mainstream, we know there are opportunities to expand our reach and provide branded destinations for popular entertainment.”