Screentime Takes on Talent Format

October 9, 2006 World Screen

CANNES, October 9: Screentime Partners has signed a
distribution deal with Talent Television for the new entertainment format The
Big Sell, it was announced in Cannes today.

Created in house at Talent, the format features 32
salespeople battling it out over 11 half-hour episodes in a bid to be named the
best salesperson and to win a cash prize. Screentime has picked up the
worldwide television rights to the show excluding the U.K. and Canada. The
British distributor is launching the format at MIPCOM this week.