SCI FI Rebrands in Asia

SINGAPORE: SCI FI Channel in Asia is being rebranded as Syfy Universal, with its new look launching in July.

The channel will launch its rebranded look with the exclusive premiere of Stargate Universe (SGU) on July 26. The rebrand is part of NBC Universal’s plan to reposition its global network of pay-TV channels around the world under five core brands under the banner of Universal Networks International. The name change has enabled the brand to expand beyond a single genre, now encompassing fantasy, action, paranormal, reality and science fiction.

Raymund Miranda, the managing director for Asia Pacific at Universal Networks International, said, “We are excited about making the change from SCI FI to Syfy Universal in Asia. Syfy Universal builds on the channel’s 17-year heritage of delivering imagination-fueled content to global audiences. We know these changes will appeal not only to our existing and extremely loyal fans but will reach out to a new army of viewers.”