Scholastic Media Announces New Hire, Promotion

NEW YORK, November 16:
Scholastic Media has brought on Daisy Kline as the new director of marketing
and brand management and has promoted Rachel Bader to director of consumer
products.

Kline joins the company as
director of marketing and brand management, reporting to Leslye Schaefer, the
senior VP of marketing and consumer products. Kline will be responsible for the
oversight of all marketing initiatives and brand strategies for Scholastic
Media properties such as Clifford The Big Red Dog, Goosebumps, WordGirl, I
SPY, The Magic School Bus, and
Dragon for the multimedia and
consumer products arena. Most recently, Kline served as the director of
marketing at Random House Children’s Books.

Bader, previously the
manager of consumer products, has been upped to the director of consumer
products. In her new position, Bader will report to Gary Hymowitz, the VP of
consumer products, and will be responsible for selling and managing the
extension of the company’s properties, trademarks and brands into the manufacturing,
licensing and promotion communities. Bader joined the company in 2002 as a
consultant working on online marketing efforts for book clubs prior to becoming
manager of consumer products.

—By Kristin
Brzoznowski