SBS Broadcasting Names Sales VP

LUXEMBOURG, December 19: SBS
Broadcasting Group has named Zoltan Vardy, the commercial director of its TV2
station in Hungary, as its VP of sales.

Vardy will continue to serve in
his position at TV2. In his role as VP of sales, he will be responsible
for increasing SBS’s advertising-based revenue by negotiating sales agreements
for commercial airtime across SBS’s 19 European commercial television stations
with international advertisers and media agencies. In addition, he will support
SBS’s expansion into new markets. He will continue to be based in Budapest.