Sales Restructure at Telefe

BUENOS AIRES, August 20: Michelle Wasserman is assuming a new role at
Telefe International overseeing finished program and format sales, with Gonzalo
Cilley exiting to work on his own TV projects.

Wasserman has been tapped as head of international programming sales and
formats. She takes over format sales from Cilley and will continue to report to
Alejandro Parra, the director of the international business division at Telefe.
“I am very proud of having been
appointed for this new position, which is not only a great challenge but also
an opportunity to continue working in the industry with different sides of the
business,” Wasserman said.

Parra noted: “We wish
Gonzalo the best of luck in his projects and we trust Michelle will contribute
her whole experience in this new period. We believe Telefe International’s
restructuring is a growth opportunity for everybody. Besides, this will help us
centralize our business offer regionally and not by product lines, as we have
been doing until now.”

—By Mansha Daswani