Rogers Media Television Expands Team with New Hire

TORONTO, August 25: Jordan Schwartz has been made the VP of lifestyle and entertainment production at Rogers Media Television.

Schwartz will report to Jamie Haggarty, the executive VP of television operations. He will enhance Citytv’s Breakfast Television program in five markets, be responsible for the national daytime show CityLine and work with the local stations to strengthen in-house entertainment and lifestyle brands across all Rogers television assets. Schwartz will also advise on entertainment productions on OMNI Television.

“As Rogers Media continues to expand our powerful brands and portfolio, we are thrilled to bring aboard the esteemed talent and expertise that a professional like Jordan has to offer,” Haggarty said. “Rogers Media Television is committed to increasing the development of entertainment, lifestyle and original programming, and Jordan brings with him the production experience and instinct that will greatly enhance the strength of our local production teams.”

Prior to this, Schwartz was the senior VP/general manager of the entertainment group at CTV, where he developed and built the etalk entertainment brand, and worked as a creative content producer. Schwartz also oversaw Canada AM and was involved with live-event programming and documentaries, including Live 8, Concert for Diana, Princess of Wales and Shania’s Homecoming.