Roberto Bagatti Gets Dual Posts at MTVNI

MILAN/LONDON: Roberto Bagatti has been named VP of creative for MTV Networks International (MTVNI) and creative director of its World Design Studio in Milan.

Based in Milan, Bagatti reports into Antonio Campo Dall’Orto, the executive VP of music brands for MTVNI. Bagatti’s remit is to reinforce the company’s position as a leading international creative powerhouse. He works to align creative output with brand content and oversees and directs international branding projects across channel and property identities, building consistency between on-air, online, print and beyond. Most recently, Bagatti and his team led the creative development and execution of MTV’s international rebrand, which launches today. Prior this post, Bagatti served as creative director of MTV Networks South Europe.

“Roberto’s creative expertise and history with the MTV brand make him uniquely qualified for this position,” commented Dall Orto. “Via the World Design Studio in Milan, Roberto and his team are instrumental to the collaboration and coordination among the company’s content and creative talent around the world needed to drive innovative and operational excellence.”