Retirement Living TV, Verizon FiOS in New Distribution Deal

WASHINGTON, March 25:
Retirement Living TV (RLTV), the first network dedicated to people 55 and
older, has expanded its reach in the U.S. by inking a new distribution
agreement with Verizon FiOS.

RLTV programming is now
available on Verizon FiOS 24 hours a day, seven days a week, on Channel 216.

In addition to the
agreement, Verizon and RLTV will be launching jointly run subscriber
acquisition campaigns in key Verizon markets. These campaigns will be centered
around Verizon's launch of RLTV with a focus on attracting the 55-plus
consumer. There will also be a joint effort to educate the 55-plus market about
the upcoming digital transition and the opportunities available to current
non-subscribers.

“Our partnership with
Verizon is a critical component of our plans to expand current distribution
throughout the U.S.,” said Betsy Brightman, the VP of affiliate relations and
distribution for RLTV. “It will allow us to continue offering our customers
captivating and informative programming while inspiring viewers to explore the
world around them. The 55-plus audience rewards companies that respect and
support them and we're proud that a partner like Verizon continues to be an
industry leader by working with a network that's all about this demo.”

—By Irene Lew