Report: U.S. TV Usage Rises to All-Time High

NEW
YORK, November 25: Americans
are spending more time than ever with their televisions, computers and mobile
phones, with TV remaining the dominant screen, watched more than 142 hours a
month,
according to newly released data from The Nielsen Company's A2/M2 Three Screen
Report.

The report
also revealed that people who used the Internet were online 27 hours a month,
and people who used a mobile phone spent three hours a month watching mobile
video. Men are more likely than women to watch video on mobile phones, while
women are more likely than men to watch video on the Internet.

The average
time a U.S. home used a TV set during the 2007-2008 season was up to 8 hours
and 18 minutes per day, a record high since Nielsen started measuring
television in the 1950s. But the way programs are viewed is changing. Americans
now spend more than six hours per month watching time-shifted TV, which is more
than double the amount of time they watch video online.

"Americans
keep finding more time to spend with the three screens," said Susan
Whiting, the vice chairperson for The Nielsen Company. "TV use is at an
all-time high, yet people are also using the Internet more often—31
percent of which is happening simultaneously."

Whiting
continued, "Our numbers show that TV remains the dominant choice for most
Americans, yet time-shifting as well as videos on the Internet and on mobile phones,
continue to be the trends to watch."

—By
Kristin Brzoznowski