Report Sees Gains in Web-to-TV Video Content Revenues

SCOTTSDALE: Revenues from web-to-TV video content will rise from $2 billion to more than $17 billion by 2014, at which point there will be 57 U.S. million U.S. broadband homes watching full-length online video on the TV set, In-Stat reports.

"The over-the-top (OTT) video market represents a new distribution channel for digital entertainment," said Keith Nissen, principal analyst at In-Stat. "Content producers want to market premium video content directly to the consumer. However, they have not yet decided the best way to monetize OTT video content and how to manage the OTT opportunity in context with their legacy distribution partners."

The report also notes that the installed base of web-enabled consumer electronics video devices will grow from 70 million in 2009 to 237 million in 2014. By 2014, 98 million U.S. broadband homes will own web-enabled consumer-electronics devices. Within five years, over 11 million operator-provisioned hybrid STBs will be delivering online video content directly to the TV.