Report: Consumers Want Both Pay-TV and Internet Video

SCOTTSDALE: Internet TV services are unlikely to serve as a substitute for pay-TV platforms, a new In-Stat report reveals, indicating that "consumers want the best of both worlds."

Keith Nissen, In-Stat analyst, notes, “Nearly 40 percent of consumer broadband household respondents want a combination of linear TV and on-demand TV, and nearly three quarters want to acquire all their video content from their pay-TV service provider.”

The research also found that while PCs remain the primary devices used for viewing Internet TV, consumers are increasingly using multiple devices, including internet TVs, and mobile devices. As of the end of 2009, there were an estimated 24 million web-enabled devices in operation in the U.S. This is expected to grow to 102 million by 2013.