Renee Mascara

VP, International Television Distribution, Sesame Workshop

What are some of your top properties for MIPTV?
For MIPTV, we’re offering Abby’s Flying Fairy School, Munchin’ Impossible, Elmo’s Backyard, 3-2-1 Let’s Go and The Electric Company.

Why will these programs appeal to buyers?
We’re fortunate that buyers and viewers the world over love Sesame Street. We have a long history of creating an award-winning series that resonates with families. From that, we’ve spun off short stand alones in which the beloved Sesame characters retain their wit and humor, but in new and different formats. With Abby’s Flying Fairy School, Abby is a fairy and a positive role model especially for young girls. Kids love the magic and the exploration. With Munchin’ Impossible, we’re addressing healthy eating, but in a really fun way that teaches children about cultures around the world—what people eat and how food is grown. With Elmo’s Backyard, it’s all about nature and appreciating your community. These topics are incredibly relevant and the quality of the production is first class.

What are your goals and expectations for MIPTV?
We’re expecting a great show. Munchin’ Impossible and Elmo’s Backyard were both received with excitement and enthusiasm at MIPCOM. We’re hoping to finalize commitments and get greenlit to co-produce the series.