Refreshed Discovery Science, Animal Planet to Debut in Asia Pacific

SINGAPORE, September 8: Discovery
Science and Animal Planet will relaunch with fresh brand identities, including
new logos, across the Asia-Pacific region on October 1.

Discovery
Science will have a revitalized on-air identity, including a new logo and a
“Question Everything” tagline. The changes signal a fresher, more contemporary
attitude, updated schedule and an increased amount of relevant programming
focused on science and technology. The creative for Discovery Science’s new
logo and identity was developed in-house and launched in the U.S. and across
Europe and the Middle East earlier this year.

New
programs to be featured on Discovery Science starting in October include Mars:
The Quest for Life, which explores the mysteries of the Red Planet; Curious, a series that immerses
viewers in a world where researchers push to discover practical applications
for scientific breakthroughs; and Synthetic Life, a documentary that
follows the work of Dr. J. Craig Venter and Noble Laureate Hamilton Smith, who
read the entire genetic code of human beings in 2008.

Animal
Planet also will launch a new look this October in Asia Pacific, the U.K.,
Europe, the Middle East, Africa and Latin America. Celebrating ten years of
broadcasting in Asia Pacific, the new Animal Planet will highlight stories
designed to appeal to an adult audience. In addition to a new logo and an
on-air graphics package, the new Animal Planet will offer viewers a variety of
new programming including nature films as well as docu-soaps, docudramas and
CGI.

The
new slate will include Ocean Voyagers, an HD production narrated by Meryl Streep
about the Humpback Whale; a new season of Nick Baker’s Weird Creatures, where host Nick takes
viewers to some more of the most remote and inhospitable places in order to
find the ugliest and most bizarre animals; and Downsize My Pet, a series that follows
veterinarian Sasha Nowell and trainer Alexis Banas as they put obese pets
through a six-week turnaround regime of nutrition and fitness to get them back
into shape.

Tom Keaveny, the executive VP and managing director of Discovery Networks
Asia-Pacific, said: “These updated brands reflect our commitment to
continuously strengthen our portfolio across the region in order to deepen our
relationships with audiences, affiliates and advertisers alike and ensure
Discovery’s networks and content remain as relevant and entertaining as
possible.”

—By Jackie Stewart