Red Arrow Extends Deal with Dick de Rijk

MUNICH: Red Arrow Entertainment Group has extended its exclusive agreement with Dutch format developer Dick de Rijk, a partnership which has already delivered the hit reality game show You Deserve It.

Through the new multi-year pact, Red Arrow holds the exclusive exploitation and distribution rights to all formats created by de Rijk. The creator of the global hit Deal or No Deal, de Rijk has been working with Red Arrow on an exclusive basis since 2009. Most recently, the partnership brought about You Deserve It, which has already sold to 28 countries, including the U.S. The formats from the partnership are managed by SevenOne International.

Michael Schmidt, Red Arrow’s group director, creative operations and business development, commented: "I have worked intensively with Dick de Rijk over the past one and a half years. And after 22 years in the TV business, I struggle to name another talent who can create so many ideas and with such hit potential. Dick will make a crucial contribution to the future growth of Red Arrow."

"Never touch winning teams. Having a dedicated, professional partner, total freedom to develop strategic formats, stunning distribution results—at lightning speed—and with more great new stuff lined up, Red Arrow and I have every reason to extend this very promising ride!" de Rijk added.