RDF Sells Preschool Series into Italy

LONDON: RDF Rights has signed a deal with two Italian broadcasters, Rai Yoyo and DeAKids, for the acquisition of 100 episodes of the preschool hit Waybuloo.

These sales bring the total number of territories that Waybuloo airs in to 79 worldwide. The show also airs in Ireland (RTE), Australia (ABC), New Zealand (TV NZ), Canada (Treehouse TV), Finland (YLE), Portugal (RTP), the Middle East (Al Jazeera’s Children Channel) and the CBeebies channel in Poland, Africa, Asia and India. Waybuloo is produced by The Foundation, part of the RDF Media Group, and DECODE Entertainment for CBeebies.

RDF Rights holds worldwide rights in all media for the property, except for Canada, where DECODE Enterprises handles broadcast and home entertainment rights, and DHX Licensing represents consumer products rights.

Nigel Pickard, group director of family entertainment and drama at RDF, said: “We are absolutely thrilled to be able to report these recent deals and the continued success of Waybuloo after just one year in the international market. The series has really exceeded all our expectations in such a short period of time and we look forward to seeing the property continue to grow internationally.”