RDF Adds Simon’s Cat to Licensing Portfolio

LONDON: RDF Rights has been appointed by United Agents as the U.K. licensing agent for the online property Simon’s Cat.

Created by Simon Tofield, the animated series follows the adventures of Simon’s Cat and his relationship with Simon’s cartoon alter ego. The series has amassed more than 51 million viewers on YouTube to date. In addition, the first Simon’s Cat book entered the U.K. Bookseller Top 50, Amazon Top 20 and hit Play.com’s number one spot for all books.

RDF will be seeking licensees in a wide range of gifting categories, with the first product lines are expected to launch at retail in Q4 2010 to tie in with the launch of the second Simon’s Cat book.

Maria Sze, the brand director at RDF Rights, said: “Simon’s Cat is already a well-known and well-loved character around the globe. We are extremely excited to be part of one of the most exciting properties on the market and are confident that through our expertise we can add further value to the brand.”

Duncan Hayes of United Agents added: “We are delighted to have appointed RDF Rights as the U.K. licensing agent. We look forward to working with their team and have no doubt that with their innovative approach and passion for the brand, that they will introduce Simon’s Cat to a whole new market.”