Rainbow Media Eyes Asian Expansion

KUALA LUMPUR: Rainbow Media has inked a deal with MEASAT and Ascent Media to distribute Sundance Channel and WE tv across the Asia-Pacific region.

Both channels will be distributed via the MEASAT-3a satellite in SD and HD. Ascent Media will deliver the playout system and provide the HD uplink to the MEASAT-3a satellite. It will also create promotional spots for both channels suited to the Asian market, as well as provide other post-production services.

“We are pleased to announce this significant deal, which paves the way for the Sundance Channel and WE tv to be available in Asia for the first time," said Ed Carroll, COO of Rainbow Entertainment Services. "Working with MEASAT and Ascent, we are looking forward to Sundance Channel expanding its reach into another major world market and the launch of WE tv beyond the United States."