Q&A with Claxson’s Ariel Taboada

January 18, 2010 World Screen

Ariel Taboada is the Head of Programming, Production and Operations at Claxson

What are your top properties for NATPE?
Volcano
World renowned photographer, Carsten Peter, will take us through an adventure looking for the most impressive volcanoes in the islands of Hawaii. Peter, who was born an adventurer and has worked for the most prestigious magazines around the world, will travel to Hawaii and become part of their culture, religion, landscapes. He will climb volcanoes, sleep in tents in order to wait for dawn, scale, walk, travel around incredible places and he will finally find the place from where he will take the chosen pictures. Every moment captured will be part of an illustrated feature airing on the last episode of this adventure series. The journey will be a race against time in which this character will have to take the best pictures before his exhibition takes place.

All That Show
Everyone has a dream…A dream that you told no one about… maybe you wanted to be a singer, a dancer… Or even both. All That Show—The Trip is Sharon’s journey… a girl who always dreamt of someday being a star…. Sharon’s journey will take her to the theater capitals of the world and through her eyes we will see the behind the scenes of all the biggest musicals… Rehearsals, scenery, make-up, wardrobe… We will meet the cast members and their journey to become stars of the stages of Broadway and the London West End and the streets of Paris.

Cour Stephanie
Stephanie Challenged the Dakar Rally by becoming one of the few woman pilots to race it. Passionate about extreme sports, she studied and worked hard to pursue her dream. Stephanie proves that with passion and determination, dreams can come true, hers did.

In the Deep
Come along with the apnea diving world champion Gianluca Genoni, in an exciting journey to the most famous destinations to practice this breath-hold diving sport. This journey will end in Egypt, were he has beaten the world record.

Sounds of Freedom
The show will pursue this spirit through adventures, traveling to the inside of the music, in search of the genre’s best exponents, together with music producers, and the advice of a recording studio: Putumayo.

Why will these appeal to buyers?
Claxson has made a great achievement in producing a wide range of genres that appeal to a wide range of buyers. The company is strongest in achieving the highest quality of production whilst being able to produce around the world, and in any language without limitation, and at the same time maintaining competitive production costs. Therefore Claxson offers a wide range of different programs at a competitive price, and at a quality level that attracts buyers around the world regardless of their origin or culture.

What are the strengths of the Claxson Media catalogue?
Claxson is proud of creating a wide range of formats within the docu-soaps category. The immense flexibility with which Claxson can produce around the world, at low costs, and still finding unique stories to tell under a fresh look and feel, make the production company a pioneer in creating international content. Therefore the catalogue has an interesting variety of content produced all over the world, at a very high quality which appeals to markets all around the world.

What are your overall expectations for NATPE?
Although this year has been clearly "slower" than previous years, the Latin American production companies have found special interest in seizing the opportunity to find their place amongst the big production companies from Europe and U.S.A. Being much more cost effective, there has been more interest in giving companies such as Claxson a chance to prove that the level of production can be as high as requested by each client. Claxson aims at attaining even more partnership and coproduction deals, as well as expanding the already successful distribution of its wide catalogue.