Pryor Returns to Priority PR

LOS ANGELES: Jeff Pryor, the former executive VP of corporate communications for Metro-Goldwyn-Mayer Studios (MGM), is returning to Priority PR to head up the marketing and publicity agency, which he founded in 1990.

Pryor is bringing on MGM as a client, representing the studio’s expanding television and digital media businesses. Pryor will handle publicity for MGM’s interests in worldwide television and production, international and domestic channels and new media through Priority PR.

In addition to MGM Worldwide Television, Priority PR handles international publicity campaigns for a number of key global media companies as well as a collection of independent production, distribution and broadcast design companies, which it represents.