Promax/BDA Names New President

October 29, 2007 World Screen

LOS ANGELES, October 29:
Promax/BDA has appointed Jonathan Block-Verk, the former VP and group publisher
of Boards Magazine, as its new
president, effective January 2008.

In his new role,
Block-Verk will be charged with the overall management of the association, and
will work with the Promax/BDA board on long-term growth strategies. Lee Hunt,
president of Lee Hunt, LLC, will continue to serve as interim managing director
of Promax/BDA until Block-Verk assumes the role of president next year.

Block-Verk comes to
Promax/BDA after four years with Canada's Brunico Communications, where he
served as publisher and executive producer of events for Boards Magazine. In this position, he directed the re-launch of
the commercial production trade magazine's website, launched Boards iMag and developed a number of annual directories. He
is also credited with the creation of Boards U, a full-day training event, the
Creative Workshop series and the Advertising Women of Excellence events.

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"Jonathan's extensive
multi-platform background will be a tremendous benefit to the Promax/BDA
organization as we look to offer our membership more opportunities for
interactive and peer-to-peer engagement," said Promax/BDA’s chairman,
Michael Benson. "This, coupled with his wealth of longstanding
relationships and hands-on experience in event production, advertising and
marketing, confirms that our extensive search process ultimately led us to the
ideal candidate for this unique leadership position."

"I'm energized by the
incredible opportunities for growth and enrichment I see within the Promax/BDA
organization," said Block-Verk. "Being able to share my ideas,
expertise and relationships to help amplify the value and services we provide
and create new opportunities for the membership is very exciting. I’m looking
forward to being part of a team that is facilitating the fundamental
conversations about marketing, promotion and design and their roles in the
monetization of content in the digital age.”

—By Ned Berke