Private Equity Firms Lead ProSiebenSat.1 Auction

November 10, 2006 World Screen

MUNICH, November 10: Private equity firms Apax, Goldman
Sachs and Permira, among others, are said to be at the top of Haim Saban’s
short list of possible buyers for ProSiebenSat.1 Media—a list that
doesn’t include Italy’s Mediaset.

Silvio Berlusconi’s media company earlier this week
expressed its interest in ProSiebenSat.1, but said yesterday that it had been
dropped from the shortlist.

The bidders include a consortium of Apax and Goldman Sachs,
a group comprising KKR and Permira, and the British private equity firm CVC.