Priscilla Pesci Sets Up Marketing & Social Business Strategy Venture

LOS ANGELES: Former MGM Studios and Lionsgate marketing executive Priscilla Pesci has launched Elumines, an integrated marketing and social business strategies company that specializes in the entertainment, technology, hospitality, consumer and retail arenas.

Elumines, based in Los Angeles, will create turnkey, full-scale brand and media campaigns for its clients, with a special focus on socially conscious media. The company will target and address the growing concerns of outlets  that are seeking innovative, state-of-the-art marketing solutions, while reducing overhead and optimizing resources for its worldwide clients. This includes everything from brand creation to unique social platforms, integrated marketing to social business strategies.

Elumines has formed a strategic alliance with Sheila Morris, the president of Morris Marketing, to provide the worldwide public relations for all Elumines clients. Neal Gray, the president of CTN Digital, will align as the strategic solution provider, offering web-enabled digital media publishing for PCs, HDTVs, laptops and netbooks, tablets/slates and wireless touch-screen devices.

“In recent years the advertising and media business architecture has transformed from being a passive, packaged consumer experience to an immediate, interactive experience, reliant on client engagement and endorsement,” commented Pesci. “Given this historical shift and the lightening speed of change it brings with it, it is essential to guide and bring the brand directly and authentically to the consumer, replacing search with meaningful connection. The traditional ad /marketing model is swiftly expiring, especially as messaging continues to migrate quickly to social and mobile platforms where brands can best reach their consumers directly and much more cost-effectively.”

She continued: “With Elumines, I have assembled the most qualified experts in multiple media disciplines—people with whom I’ve worked beside for more than a decade—who are proven leaders and media visionaries who share a common sense of social consciousness, integrity, and outstanding business achievements in their respective fields.”