P&R Joins Dinosaur King Licensing Program

LONDON: 4Kids Entertainment International’s animated series Dinosaur King has added P&R to its licensing program.

Dinosaur King merch, including sticker albums, activity books, candy, chips and juice, will now be available across Serbia, Bosnia and Herzegovina, Macedonia, Croatia and Slovenia in time for the TV series launch there in the fall. It will air on the Serbian kids’ channel Ultra five days a week in Serbia, Bosnia and Herzegovina and Montenegro, and on the O.K. channel in Croatia. Reruns will air on local TV channels across the other territories.

“Dinosaur King has proved successful wherever it has launched and this latest agreement is further evidence of the faith licensees have in the brand,” said Sandra Vauthier-Cellier, the managing director of 4Kids Entertainment International. “The products that P&R is launching are perfect for Dinosaur King’s core fanbase of five to 10-year-olds and should prove to be a big success at retail.”

Other Dinosaur King licensees include Panini, Egmont, Signature Publishing and PMS International, and Quick recently used the brand in a promotion in its fast-food chain.