Postman Pat SDS Re-upped for Swimwear, Nightwear

LONDON: A five-year license renewal has been secured between Classic Media and Aykroyds & TDP for the continued production of nightwear and swimwear ranges for its Postman Pat SDS brand.

The five-year deal, which runs through December 2013, is an extension of Aykroyds & TDP’s longstanding relationship with Postman Pat, and includes PJ’s, shortie sets, briefs and vests, dressing gowns and swimwear for children aged 12 months to 6 years.

Catherine Murison, the senior licensing manager for Classic Media, commented, “We’re delighted that Aykroyds & TDP have decided to continue their longstanding commitment to Postman Pat and will continue to distribute top-quality merchandise for the refreshed Postman Pat SDS brand.”

Tim Dawson, the chief executive of TDP Textiles, added, “It’s fantastic to maintain our ongoing partnership with Postman Pat as we continue to view the brand as a long-term opportunity. In the current climate it’s the long established brands such as Postman Pat that are performing well.”