Playboy’s Alta Loma to Produce Poker Show

LOS ANGELES, July 11: Playboy’s Alta Loma Entertainment has
been commissioned by the cable channel Players Network to produce Playboy’s
Women of Poker, a poker competition with
the winner possibly scoring a spread in Playboy Magazine.

Five regional qualifying Texas Hold’em tournaments will be
held across the U.S. Thirty finalists will win a trip to Las Vegas to compete
in the televised finals. The six women who accumulate the most points through
their poker and modeling skills at the final event will become members of
Playboy’s Poker Team, attend parties at the Playboy Mansion, and potentially
appear in Playboy Magazine or on Playboy.com as “Cybergirls”.

Michael Berk, the president of production for the Players
Network and creator of the series, noted, “The Playboy brand is hotter than
ever. E! Entertainment's The Girls Next Door is one of the hottest TV shows on air. And poker has never been
hotter. The opportunity to combine Playboy and poker is a win/win situation for
both companies.”

Jason Burns, the VP of production for Alta Loma
Entertainment, added, “While Playboy often conducts searches for the most
beautiful women in the world, this is the first time any woman who has dreamed
of being part of Playboy can win her way in based not only on her physical
assets, but also on her mental acuity and competitive skills.”

A transmission date has not yet been announced.