Pizzatoon to Rep Warner Bros. Brands in North Africa

LONDON: Warner Bros. Consumer Products (WBCP) EMEA has selected Pizzatoon as its first licensing agent in the North Africa region.

Pizzatoon is charged with offering local assistance to WBCP as it licenses titles from its catalogue of classic brands, films and new theatrical releases in association with merchandise in Morocco, Tunisia, Algeria and Libya. Properties involved in the agreement include Looney Tunes, Tom and Jerry, Scooby-Doo, all DC Comics superheroes and such movies as the upcoming Batman v. Superman: Dawn of Justice, among others.

"We're delighted to be appointed as WBCP's licensing representatives for the North Africa region," said Joseph Khalil, the managing director of Pizzatoon. "The studio's diverse portfolio coupled with our experience of developing brands across all categories presents exciting new opportunities for our partners at a time when licensing is really starting to emerge as a hot commercial trend in North Africa."