Pepsi’s Adam Harter, AOL’s David Shing Set for MIPTV Keynotes


PARIS: MIPTV 2017 has lined up Pepsi’s Adam Harter and AOL’s David Shing as the first two keynote speakers for the event, which will take place under the theme of “the new frontiers of storytelling.”

Harter, the VP of marketing and cultural connections at PepsiCo, will discuss “A New Era of Brand Storytelling.” Shing (also known as Shingy – Digital Prophet at online media giant AOL) will explore ways of “changing the conversation,” as brands become the experience.

Laurine Garaude, the director of television at MIPTV organizer Reed MIDEM, said: “This is definitely one of the most exciting and challenging times for storytellers. Big Data is informing creative decisions; short-form series are watched on smartphones; inspiration comes from everywhere; and with virtual reality, audiences can participate as characters in the narratives they love. These are just some of the themes our keynotes set out to explore at MIPTV 2017.”