Peppa Grows License Range

LONDON, June 24: Contender
Entertainment Group has signed three new licensees for the preschool property Peppa
Pig for the U.K., covering party
ware, amusement plush and educational toys.

Party Plus has been
granted a license for Peppa-branded
party products, including paper plates and cups, napkins, table covers, party
bags and invites. The line is available beginning this month through the
company’s website and mail order, as well as through independent retailers of
party goods.

PMS International will
produce a line of plush, aimed at the amusement market, including theme parks,
family-entertainment centers and independent arcades. The first plush will be
launched at the ATEI coin-op and amusement show and exhibition in January 2009,
with stock available in time for the Easter holiday season.

InspirationWorks will be
offering a number of electronic learning products, including Peppa Pig Fun
Phonics, an illustrated alphabet board with eight activities, and Peppa Pig
Magic Mirror, featuring sound effects associated with the show’s main
characters. The line will launch in July for the fall/winter period, available
through Woolworths, Argos, Magsons, Club and Toymaster, as well as online.

Andrew Carley, the head of
merchandising at Contender, commented, “The variety and diversity of these and
other licenses recently awarded attest to the growing strength of the Peppa brand across a wide range of categories. These
three licensees are leaders in their fields and we are delighted to have them on
board.”

—By Kristin
Brzoznowski