Penthouse HD Launches on Kabel BW

BOCA RATON: Penthouse is rolling out its HD adult channels in Europe, scoring its first German launch, on the Kabel BW platform.

Kabel BW, which has more than 2.3 million customers, is the first German platform to launch Penthouse HD. The offering is delivered in three distinctive HD channels: Penthouse HD, the soft-core, erotic channel; Penthouse HD1, the hard-core, adult channel; and Penthouse HD2, a second hard-core service. Further carriage agreements—targeting the majority of German platforms, including cable, satellite, IPTV and hotels—are expected to be finalized by the end of 2010.

Klaus Wolf, the head of product management content and TV at Kabel BW, said: “Penthouse is a well-known brand in the business. Penthouse HD enhances the new ‘Clever HD’ pay‐TV package. With these new channels, Kabel BW’s customers receive up to 19 channels in high definition.”

Jacky Wauters,  the CEO of NOA Productions, which is commercializing the Penthouse HD channels in Europe, added, "Sales of HD hardware, including HD television and HD enabled set‐ top boxes, have been on the rise for quite some time in Europe resulting in high consumer demand for top-quality HD programming. The well-known Penthouse brand is perfectly positioned to capitalize on this critical market share.”