PBS Distribution Names New VP of Marketing

PBS Distribution has appointed Jen Robertson as VP of marketing, a newly created role at the company.

Robertson will lead marketing and communications strategy supporting multiple brands and businesses, including retail, e-commerce and transactional. She also will focus on customer acquisition and retention strategies for PBS Distribution’s direct-to-consumer subscription businesses, including PBS Masterpiece and PBS KIDS on Prime Video Channels.

Robertson joins PBS Distribution from Global Series Network International’s Walter Presents, where she served as general manager and was responsible for the U.S. operations and partnership development of the streaming service. Other prior experience includes various roles at AMC Networks, where Robertson was the senior VP of digital media and business development for AMC’s WE tv.

Andrea Downing, co-president of PBS Distribution, said: “Jen has a proven track record of successfully delivering results for media companies that exceed expectations in this ever-changing digital landscape. Her leadership role at PBS Distribution fits perfectly into our key primary initiatives—to deliver high-quality services and products to consumers and providing value for PBS viewers and stations in innovative and unprecedented ways.”