Paw Patrol Creator to Keynote Mind Mix Event at LIMA

NEW YORK: Keith Chapman, creator of kids’ programs such as Bob the Builder and Paw Patrol, will keynote the inaugural Mind Mix event hosted by the International Licensing Industry Merchandisers’ Association (LIMA) in Berlin this year.

Mind Mix, which is intended to encourage the exchange of ideas on a broad scale, will feature 24 roundtable discussions covering a range of topics such as legal issues, brand management, global licensing, digital, sourcing and manufacturing, and retail. The roundtables will be moderated by leading experts in their respective fields. Mind Mix will also consist of networking events and a retail tour of Berlin. LIMA will be held May 11 to 12.

“We are very excited to introduce Mind Mix to our members and provide them with a unique opportunity to discuss and share business ideas, challenges and trends with one another in an intimate and relaxed setting,” said LIMA President Charles Riotto. “Our first Mind Mix features a dynamic mix of moderators to guide each discussion, kicking off with a keynote from the widely-respected award-winning children’s entertainment creator Keith Chapman.”

Chapman is known for his hit shows Bob the Builder (now owned by Mattel) and Paw Patrol, which currently airs on Nickelodeon and is produced by Spin Master. He has also created and produced a slew of other kids’ shows, including Fifi & the Flowertots. Earlier in his career, Chapman worked on The Muppets, Muppet Babies and Fraggle Rock at The Jim Henson Company. He established Chapman Entertainment in 2001 with partners Greg Lynn and Andrew Haydon, and operated the company until 2013.

“I am very honored and excited to keynote LIMA’s Mind Mix event in Berlin this year,” said Chapman. “I look forward to sharing with attendees from all across the industry some of the key lessons I’ve learned in creating, producing and licensing globally-successful preschool properties, and providing information and insight to help them realize the full potential of their own intellectual creations.”