Paul Heaney

President & Managing Director, Cineflix International

What are some of your top properties for MIPTV? 
Weird or What, Nazi Hunters, Campus PD, Delinquent Gourmet, Cupcake Girls

Why will these programs appeal to buyers?
Without second guessing the buying fraternity, I would say that by having specific ‘slot fillers’, flexible ‘schedule-friendly’ content, high volume, good quality as well as HD, we should appeal to most buyers. These days every show licensed has to serve a direct purpose.

What are your goals and expectations for MIPTV?
Our goals are to give each new show the best possible profile to their most relevant potential customers. We will always be looking to see where the trends are headed, in terms of content, rights and the industry as a whole.It’s key to offer buyers something new..as well as something unexpected. I’ve no doubt, I expect MIPTV 2010 to be our busiest market ever…with 250 new hours, it should be.