Paramount+ & Arsenal Launch Global Partnership

Paramount+ and Arsenal have launched a global partnership for co-branded content featuring Thierry Henry.

“We’re beyond excited to unite Paramount+ and Arsenal—two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, executive VP and international general manager of Paramount+. “With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy and unforgettable moments of both worlds to life—on the pitch and beyond.”

This deal between Paramount+ and Arsenal merges football and entertainment for supporters around the world. Arsenal players, club legends and supporters will come together to celebrate Paramount+ and vice versa. Arsenal will also work with Paramount+ on social media campaigns, and supporters will also see Paramount+ branding featured in-stadium during men’s and women’s match days.

The co-branded content for the launch of the partnership, titled For the Love of the Team, has also been released and features Arsenal legend Thierry Henry as narrator.

“We’re delighted to welcome Paramount+ into our Arsenal family,” said Juliet Slot, chief commercial officer at Arsenal. “They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”