Palladium Invests in Todobebe

NEW YORK, March 7: Private equity firm Palladium Equity
Partners has made an investment in Todobebe, which produces the
Spanish-language parenting show Todobebe TV
that airs on Hispanic broadcaster Telemundo.

Headquartered in Miami, Todobebe provides parenting
information through television, radio, publications, digital media and
grassroots events. Todobebe TV airs on
Telemundo and via Televisa Networks in Mexico. The company also operates
Todobebe.com, an Internet destination for Spanish-speaking families expecting
and raising babies. Todobebe radio capsules are syndicated via ABC Radio
Networks and Todobebe radio shows are also distributed in South and Central
America. The Todobebe Book, a
parenting guide, was published by Harper Collins-Rayo in English and Spanish.
The most recent addition to the company's properties include Todobebe parenting
DVDs and children's music in Spanish, through a distribution partnership with
NBC Universal Television Group. The company has also begun licensing its
content library and proprietary formats in both Colombia and Spain.

Gary D. Nusbaum, the MD of Palladium Equity Partners, noted,
"We are excited about the opportunity to invest in the already large and
growing Hispanic parenting market, and look forward to working with Todobebe's
management team, a talented group of women who bring diverse global experience
as well as a unique understanding of the market."